Department of International, Interregional Ties and Tourism

Sweden: Upgrade


The Swedish Trade Council in Russia, Swedish Ministry of Foreign Affairs and Swedish Institute hold Sweden: Upgrade - the largest Swedish business project ever carried out in Russia.

Sweden : Upgrade is a road show through some of the regions in the European part of Russia aiming to update the image of Sweden, with a whole series of events ranging from business meetings to cultural performances to seminars. Each city offers different possibilities for Swedish companies looking to expand in the Russian regions.

This special initiative started late in March, 2006 with a big opening event in St. Petersburg and will run through the middle of June with a road show through selected Russian regions (St.Petersburg, Vologda, Cherepovets, Yaroslavl, Kazan, Cheboksary, Nizhny Novgorod, Samara) and a Grand Expo in Moscow.

The second stop in the Russian regions of the road show within the frame work of Sweden: Upgrade project will be in Vologda, April 4-9, 2006.

Aim of the activities:

  • lay the groundwork for the business relations between the Swedish and Vologda Oblast companies;
  • introduce the business opportunities of the Vologda Oblast to the Swedish companies ;
  • present the Swedish companies to the local business circles;
  • establish contacts with the local authorities and leading enterprises in the region.

Program highlights:

Tuesday, 4 April

15.00 Press conference (at the Vologda Oblast Government)

Wednesday, 5 April

10.00 Official opening of the Week of Sweden in Vologda Oblast by Swedish Ambassador to Russia Johan Molander

11.30 Presentation of Swedish companies (at the Vologda Chamber of Commerce and Industry)

15.00 Seminar on tourism development with the assistance of Governor of the Swedish province Jämtland Maggi Mikaelson (at the Vologda Oblast Government)

15.00 Seminar on trade union movement (at the Vologda Oblast Trade Union Organization)

Thursday, 6 April

10.00 Seminar on municipal partnership (at the Vologda Oblast Government)

12.00 Folk art seminar held by Stockholm Nordiska museet (at the Vologda Kremlin)

Cultural agenda:

Tuesday, 4 April

18.30 Official opening of the Week of Swedish movies at the Salyut cinema (Vologda)

Wednesday, 5 April

14.00 Presentation of Swedish children's literature and a film about Astrid Lindgren (at the Vologda Regional Academic library)

Thursday, 6 April

17.00 Meeting with Staffan Scott, the famous Swedish journalist, writer, translator (at the Vologda Philharmonic Society)

17.00 Exhibition of Swedish painters (36 ul.Yubileinaya, Cherepovets)

19.00 Official opening of the Week of Swedish movies at the House of Music and Movies (Cherepovets)

Friday, 7 April

Swedish Band LOWE that received national and international recognition plays live at the Terminal club (Cherepovets)

Saturday, 8 April

Swedish Band LOWE plays at the Dance club (Vologda)

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