Project "Veliky Ustyug - Hometown of Ded Moroz" took 1st place in the international competition "Probrand-2020».
Organised by the Eurasian community of travel industry specialists, the international competition “Probrand-2020” named the winners of the 2nd International marketing competition in the field of tourism.
The project of the Vologda Region "Veliky Ustyug - Hometown of Ded Moroz" took the 1st place. In 1998 Veliky Ustyug (Vologda Region) became home to Ded Moroz, the main holiday-season miracle-maker. The project "Veliky Ustyug - Hometown of the Russian Ded Moroz" was initiated by Administration of Moscow and the Vologda Oblast Government. The main objective of the project is to acquaint the younger generation with the Russian national traditions and the culture of the Russian North as well as to attract Russian and foreign tourists to Veliky Ustyug.
Ded Moroz lives more than 600 miles (1000 kilometers) northeast of Moscow in his wooden palace in the pine forests at Votchina 15 km off the town of Veliky Ustyug on a cliff above the Sukhona River. His estate with its whimsical chambers hosts many festivals, competitions and New Year’s celebrations. This is also where Russian kids address their letters when they write to share their New Year’s wishes with Ded Moroz.