Northern silver niello from Veliky Ustyug (Vologda Region) became a prizewinner of a contest of tourist video presentation “Miracle of Russia - Golden Brand “.
The contest of tourist video presentation “Miracle of Russia “ has been held since 2013.
The Vologda Region presented a video presentation about the Northern silver niello, one of the most unique handicrafts which has gained the world fame. Niello is a kind of original copper-plate engraving, first the article is engraved, then it is covered with niello, then it is heated, niello melts, after the article gets cold it is cleaned and buffed. Source material is silver.
The flourishing of this art in Veliky Ustyug dates from the 17th-18th centuries when the market of Veliky Ustyug was on the rise. Later the town became a major centre for jeweller's art, namely production of niello adornments.
In total, in 2021, more than 1,000 videos, about 300 films, TV reports and video blogs, and hundreds of photo reports took part in the " Miracle of Russia 2021" competition.
The organizers of the competition are the International Tourism League “Eurasia” with information and organizational support of the International Committee of Tourism Film Festivals CIFFT.